Buyology: Truth and Lies About Why We BuyCrown, 2008 M10 21 - 256 páginas NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds. |
Contenido
| 1 | |
A A RUSH OF BLOOD TO THE HEAD | 7 |
THIS MUST BE THE PLACE | 37 |
Mirror Neurons at Work | 53 |
DO YOU BELIEVE IN MAGIC? | 88 |
Faith Religion and Brands | 107 |
WHY DID I CHOOSE YOU? | 128 |
AND THE ANSWER | 166 |
LETS SPEND THE NIGHT TOGETHER | 177 |
Otras ediciones - Ver todas
Términos y frases comunes
activity actually American Idol Apple asked associated behavior believe billboards bottle brain brain-scanning brand Buyology Calvert Calvin Klein cigarette Cingular Cingular Wireless Coca-Cola Coke color commercials consumers cortex cream created dopamine emotional experiment fact feel Ferrari fMRI Ford fragrance global Hello Kitty icons images inside iPod Klein later logo look market research Marlboro memory million minds mirror neurons models movie NASCAR neuroimaging neuromarketing Nokia Pepsi percent play popular powerful predict product placement Quizmania Reese's Pieces region religion response rituals scans scent Seki saba sell sense sex in advertising sexual shampoo smell smoking somatic markers sound subconscious subjects subliminal advertising subliminal messages sumers tagline Thanks thing tion tobacco vertising viewers visual volunteers watch what's women words York