Corporate Planning: An Executive Viewpoint

activities adaptation and integration adaptation planning analysis approach aspects assessment budgeting business family business planning business strategy capabilities cash cow changes Chapter competitive strength concept corporate level corporate management corporate planning system corporate portfolio strategy critical cycle dimension discretionary discuss division business division manager divisional emphasis environmental factors executives Exhibit experience curve experience curve effects firm firm's focus functional funds funds-flow goals growth Harvard Business Review Harvard Business School Igor Ansoff implementation important inputs instance involved issue job rotations long-term major managerial matrix planning ment modify monitoring near-term objectives objectives-setting stage one's operating organization organizational overall particular pattern performance Peter Lorange planning process potential pressures problem product life cycle product/market element relevant resource allocation risk exposure role senior management strategic decision strategic direction strategic management strategic planning system strategic position strategic programs strategic resources strategic tasks strategy center structure tailor-making tion tive typically