Strategic Planning: What Every Manager Must KnowFree Press, 1979 - 383 páginas Abstract: Practical step-by-step guidance for formal strategic planning in the business world is presented for managers at all levels. Fundamental concepts, facts, ideas, processes, and procedures about strategic planning are described in straightforward, non-technical language. Vital steps in the overall process are presented and discussed in detail: organization of the planning process; key considerations in preparing the plan; plan implementation (e.g., control systems; the human factor); and evaluating and "re-energizing" the planning system. Discussion covers nature and relevance of strategic planning and the application of the principles of business planning to other areas (personal lifestyle planning; assisting the non-profit sector). Charts, tables, and checklists are given throughout. (wz). |
Contenido
Strategic Management and Strategic Planning | 3 |
What Is Strategic Planning? | 12 |
Why Systematic Strategic Planning Pays Off | 35 |
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Términos y frases comunes
achieve action alternative analysis antiplanning biases approach areas basic budgeting system chapter chief executive officer competition complex computer based models conceptual contingency plans corporate planner corporate planning cost-benefit analysis costs decisionmaking detailed discussed divisions effective planning employees environment environmental evaluating strategies evaluation example factors forecasts formal planning formal strategic planning functional plans functional programming future goals identify implement important individual intuition involved large companies line managers long-range planning major management by objective managerial managers and staff market share medium-range programming ment NFPS ning objectives opportunities organization organizational pany participation percent performance Peter Drucker Peter Lorange pitfalls prepared problems profits program strategies quantitative responsibility Review role Rolls-Royce Motors sector short-range situation audit small companies specific standards strategic management strategic planning process strategic planning system tactical plans techniques threats tion tive top management types
