Media, Audience, and Social StructureJeffrey C. Alexander, Sandra Ball-Rokeach, Muriel G. Cantor SAGE Publications, 1986 - 400 páginas Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content. |
Contenido
Acknowledgments | 9 |
Sociological Inquiry into the Media and Mass Communications | 21 |
Reflections on the Lost Vision of Communication Theory | 34 |
Derechos de autor | |
Otras 26 secciones no mostradas
Otras ediciones - Ver todas
Media, Audience, and Social Structure Jeffrey C. Alexander,Sandra Ball-Rokeach,Muriel G. Cantor Vista de fragmentos - 1986 |
Términos y frases comunes
advertising American analysis audience Ball-Rokeach behavior boycott Cantor chapter character commercial community broadcasters conflict created crime films dependency theory desegregation discussion drama earthquake easy listening economic effects example format formula gangster genre Halloween Halloween II Hollywood horror films important individual industry innovation institutions interpersonal KUSP love story major mass communication mass media media content media system medium motion picture movie National newspapers organizations participation percentage period play political popular prime-time production protest public opinion punk questions radio reported response role sample segments serial soap operas social change social science social scientists society sociology sources special interest groups spiral of silence sport stations structure survey Table television theater theory tion traditional types of music University values viewers Washington State University Watergate women Yasemin Soysal