Advancing Health Literacy: A Framework for Understanding and ActionJohn Wiley & Sons, 2006 M06 16 - 400 páginas Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gap between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This comprehensive resource includes the history of health literacy, theoretical foundations of health and language literacy, the role of the media, a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book concludes with a series of practical guidelines for the development and assessment of health communications materials. Also included are essential techniques needed to help people make informed decisions, advocate for themselves and their community, mitigate risk, and live healthier lives. |
Contenido
Why Is It a Public Health Issue? Definitions of Key Terms | 1 |
from There | 21 |
Exhibits | 24 |
Contents | 26 |
Defining Health Literacy | 45 |
Literacy at Work | 69 |
The Traditional Mass Media | 93 |
Dr Kilmers Swamp Root Kidney Liver | 111 |
The Massachusetts Tobacco Control Program | 205 |
The Changing Face of HIVAIDS | 223 |
Figures | 227 |
for AIDS Education | 231 |
Diabetes and Native Americans | 243 |
Model | 252 |
World Educations Breast | 263 |
Guidelines for Advancing Health Literacy | 287 |
Health Literacy and the Internet | 117 |
on Developing Health Literacy | 141 |
Health Literacy | 165 |
Genomics and Health Literacy | 183 |
Family Kansas State Free Fair Topeka 1920 | 191 |
References | 315 |
| 341 | |
| 349 | |
Otras ediciones - Ver todas
Advancing Health Literacy: A Framework for Understanding and Action Christina Zarcadoolas,Andrew Pleasant,David S. Greer Vista previa limitada - 2009 |
Términos y frases comunes
ability ADVANCING EALTH LITERACY advertising American anthrax antibiotic Association audience Baby Basics behavior better campaigns cancer cause Center chapter civic communication complex consumers Control create cultural decision developed discuss disease doctor domain drugs early effective efforts evaluation example Exhibit experts focus fundamental genetic genomics groups H ADVANCING EALTH health information health literacy important improve increase individuals issues knowledge language less literate look mass media materials meaning medicine messages metaphors million mothers newspapers organizations patients percent population practices pregnancy prenatal prevention problems providers public health questions readers received refers reported response result risk role scientific sentence skills smoke social sources specific spoken strategies television tests tion tobacco understand United women written